Google WebMCP · Chrome 146 Canary · Feb 10, 2026 · W3C Standard

Is Your Website
WebMCP Ready?

Free AI-powered audit that checks if your website is ready for Google's WebMCP protocol — the new standard that makes websites readable by AI agents. Get a score, fixes & implementation code instantly.

Chrome 146
First Browser
W3C
Standard Body
8
Audit Checks
0–100
Readiness Score
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Try: amazon.com booking.com github.com shopify.com stripe.com airbnb.com
Fetching website context... Running 8-point WebMCP readiness checks
0 Score

Ready-to-paste WebMCP code for your website type:

What is WebMCP?

The complete guide to Google & Microsoft's new browser-based AI agent standard — and why it changes everything for website owners.

🤖

The Agentic Web Standard

WebMCP (Web Model Context Protocol) is a browser-based W3C standard, co-developed by Google and Microsoft, launched in Chrome 146 Canary in February 2026. It lets websites expose structured "Tool Contracts" to AI agents via a new browser API: navigator.modelContext.

Google + Microsoft
🔧

Declarative API

Add toolname and tooldescription attributes directly to your existing HTML forms. Minimal code change — if your forms are already clean, you're 80% of the way there. Perfect for booking forms, search bars, and checkout flows.

HTML Forms
⚙️

Imperative API

Use navigator.modelContext.registerTool() with a name, natural language description, JSON schema, and execute callback. Handles complex multi-step workflows like product search + add-to-cart + checkout as a single callable function.

JavaScript API
🆚

WebMCP vs. Anthropic MCP

Anthropic's MCP runs server-side via JSON-RPC — designed for backend automation with no browser UI. WebMCP runs entirely client-side in the browser tab — designed for user-present interactions. They're complementary: most enterprises will deploy both.

Complementary
🔐

Security Model

Chrome acts as mediator — users must approve sensitive agent actions before execution. Websites explicitly opt in; agents can't silently take over a site. Domain-level tool isolation with hash verification ensures tools only run on the site that registered them.

Human-in-the-Loop
📈

The New SEO (AEO)

Dan Petrovic called WebMCP "the biggest shift in technical SEO since structured data." As AI agents act on behalf of users, sites without WebMCP become harder for agents to navigate reliably — losing conversions to competitors that are agent-ready. Welcome to Agentic Engine Optimization.

AEO

WebMCP Launch Timeline

Mid-2025
Microsoft launches NLWeb (server-side predecessor)
Open-source project to turn websites into MCP servers with natural language interfaces. Alex Nahas builds MCPB at Amazon as the browser-based precursor.
February 10, 2026 — Launched
Google launches WebMCP Early Preview in Chrome 146 Canary
Available behind chrome://flags "WebMCP for testing". Chrome Early Preview Program opens. Co-developed with Microsoft, W3C Web ML Community Group incubation begins. API lives at navigator.modelContext.
February–June 2026 — NOW
W3C Formal Draft Transition & Developer Preview
Spec moves from community incubation to formal W3C draft. Polyfill available via npm install @mcp-b/global. Microsoft Edge support expected imminently given co-authorship. This is the best time to start implementing.
Mid-to-Late 2026
Full Chrome + Edge Stable Rollout
Google I/O and Google Cloud Next expected as announcement venues. Full stable Chrome and Edge support. Industry expects WebMCP to become a standard developer expectation alongside responsive design and structured data.
Late 2026 – Early 2027
Safari & Firefox Support
Safari (WebKit) and Firefox (Gecko) have announced anticipated support timelines. Cross-browser WebMCP becomes universal, making agent-readiness a baseline requirement for all production websites.
2027+
Agentic Web Standard Adoption
WebMCP becomes the baseline expectation for consumer-facing websites — the new structured data. Sites without WebMCP see declining engagement from AI-driven user flows as agents prefer compliant, reliable tool interfaces.

WebMCP vs. MCP Comparison

Feature WebMCP (Google/Microsoft) MCP (Anthropic)
Where it runs🌐 Client-side in browser🖥️ Server-side via JSON-RPC
User presence✅ Human-in-the-loop❌ No browser UI needed
ImplementationJavaScript / HTML attributesPython / Node.js server
Browser APInavigator.modelContextN/A (server transport)
Best forConsumer-facing websitesBackend service integration
AuthBrowser session (automatic)Custom auth per integration
Standards bodyW3C Web ML Community GroupAnthropic (open spec)
Can they coexist?✅ Yes — complementary standards. Most enterprises will deploy both.

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The go-to WebMCP audit tool

Developers, SEOs, and website owners use this tool to understand their WebMCP readiness before the full rollout. The AI-powered recommendations and ready-to-paste code save hours of research.

Frequently Asked Questions

What is WebMCP and why does it matter for my website?
WebMCP (Web Model Context Protocol) is Google and Microsoft's new browser-based standard launched in Chrome 146 Canary on February 10, 2026. It allows your website to publish a structured "Tool Contract" via a new JavaScript API (navigator.modelContext), telling AI agents exactly what actions they can perform — like search, book, or buy — instead of guessing from screenshots or DOM elements. It matters because AI agents acting on behalf of users are rapidly replacing traditional browsing. Websites that aren't agent-ready will lose traffic and conversions to those that are.
How do I check if my website is WebMCP ready?
Use the free WebMCP Checker tool on this page. Enter your URL and click "Run WebMCP Audit." Our AI analyzes your site across 8 key dimensions: HTML form quality, semantic markup, JavaScript API readiness, Tool Contract potential, form action clarity, structured data, authentication compatibility, and agent-discoverable actions. You'll get a score (0–100), specific fix recommendations, and ready-to-use implementation code tailored to your website type.
What is the difference between WebMCP and Anthropic's MCP?
Anthropic's MCP (Model Context Protocol) is a server-side protocol using JSON-RPC, designed for backend service-to-service automation where no browser UI is needed. WebMCP runs entirely client-side inside the browser tab and is designed for user-present interactions. Think of it this way: MCP is for when no human is watching; WebMCP is for when the user is present. They are complementary — a travel site might run a backend MCP server for direct ChatGPT/Claude integrations while also implementing WebMCP on its consumer-facing booking flow.
When will WebMCP officially launch across all browsers?
WebMCP is currently available in Chrome 146 Canary (February 2026) behind the "WebMCP for testing" flag. Microsoft Edge support is expected soon given co-authorship of the spec. Safari (WebKit) and Firefox (Gecko) have indicated support timelines of late 2026 and early 2027 respectively. Full stable Chrome/Edge rollout is anticipated mid-to-late 2026 with Google I/O and Google Cloud Next as likely announcement venues. The W3C formal draft transition is underway. Use the @mcp-b/global polyfill for cross-browser compatibility today.
How do I implement WebMCP on my website?
Two methods: (1) Declarative API — add toolname and tooldescription attributes to existing HTML forms. Minimal effort if forms are well-structured. (2) Imperative API — use navigator.modelContext.registerTool() with a name, natural language description, JSON schema for inputs, and an execute callback function. Also add a /.well-known/webmcp JSON manifest for autonomous agent discovery. Use this tool's Code tab to get tailored implementation code for your site type.
Is WebMCP important for SEO?
Absolutely. SEO experts have called WebMCP "the biggest shift in technical SEO since structured data." As AI agents increasingly act on behalf of users, a new discipline called AEO (Agentic Engine Optimization) is emerging. Where SEO optimized for "how does my content rank in search?", AEO optimizes for "can AI agents reliably take actions on my site?" Sites with WebMCP earn higher agent invocation rates, better execution success rates, and more AI-driven conversions. Early adopters gain significant competitive advantage.
What score should my website aim for?
Score guide: 75–100 (Agent-Ready) — strong foundations, begin WebMCP implementation now. 50–74 (Good Foundation) — solid base, key gaps to address before implementation. 25–49 (Needs Work) — significant structural improvements needed first. 0–24 (Not Agent-Ready) — fundamental HTML/JS issues to resolve before WebMCP is viable. Use this tool's Fix It tab to get prioritized recommendations for your exact score band.
Does WebMCP work on all browsers today?
Not yet in production browsers. Currently WebMCP is only available in Chrome 146 Canary behind a feature flag. However, you can implement WebMCP today using the polyfill (npm install @mcp-b/global) which provides cross-browser compatibility. Your regular site visitors won't notice any difference — WebMCP tools are invisible to users and only activated when an AI agent invokes them.

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